PURLs, or personalized URLs, reflect marketing’s new emphasis on highly relevant marketing. PURLs allow you to create marketing messages tailored to fit your printing company’s prospects exactly. It’s also an effective measurement tool. With PURLs your printing company can track which prospects interact with your direct mail messages, and which ones ignore them. (And you can refine your message and try again with those who don’t respond.)
Integrate PURLs in your printing company’s direct mail pieces for marketing campaigns that are cutting-edge, on-trend and affordable.
See original article here: http://www.printinghub.org/direct-mail/why-purls-are-perfect-for-your-printing-company-and-your-clients/